I'm an introverted extrovert that loves being around people, good food, and using social media to drive business and make the world a better place. Cheesy, but there it is.
Born and raised in Guelph, Ontario, I've also made appearances in Sudbury, Ontario and Los Angeles for a year (which was a wild experience), and now call Puslinch, Ontario home with my husband, family and dogs. I'm heavily tattooed, a vegetarian, avid cinema lover and Pokemon master.
As a marketing consultant I'm a generalist: you can't talk about social media without talking about brand strategy, communications, sales, HR, you name it. While I like talking about all parts of business, my job is to always bring it back to a concise head in social media marketing.
I'm a published author in the areas of social enterprise and social media, and a professional speaker. I'm an industry expert with Innovation Guelph, and consultant who's worked with hundreds of clients from all over Canada and the United States.
As a social enterprise, I focus on give back opportunities and encouraging more businesses to become social enterprises.
In my work, I also sought to create a free platform of marketing resources for entrepreneurs. Check out Marketing Resources here.
My mission is simple: Be the go to social media generalist and expert, trainer and manager for impact focused organizations and individuals that would benefit from improved digital presence through flexibility, creativity and inspiration.
This is my vision: Close the theory-knowledge-application gap in digital communications for organizations that do good in the world.