I'm an introverted extrovert that loves being around people, good food, and using social media to drive business and make the world a better place. Cheesy, but there it is.
In my practice I'm a generalist: you can't talk about social media without talking about brand strategy, communications, sales, HR, you name it. While I like talking about all parts of business, my job is to always bring it back to a concise head in social media marketing.
I'm a published author in the areas of social enterprise and social media, and a speaker. I'm an industry expert with Innovation Guelph, and consultant who's worked with businesses from one person to thirty from all around Canada and the US.
As a social enterprise, I keep to my specialty of small businesses and impact driven organizations. My focus is on creating sustainable economic opportunities for marginalized people. As someone who came from the bottom of the ladder and was gifted opportunities from wonderful people, I too now want to pass it on.
My mission is simple: Be the go to social media generalist and expert, trainer and manager for impact focused organizations and individuals that would benefit from improved digital presence through flexibility, creativity and inspiration.
This is my vision: Close the theory-knowledge-application gap in digital communications for organizations that do good in the world.