Frequently Asked Questions
What exactly is digital marketing, what do you do?
Digital marketing is broad: it's any form of marketing or advertising where a digital platform that uses the internet is the primary mode of interaction. This can include things like text message marketing, email marketing, social media marketing, paid ads and influencer marketing.
How exactly do you work?
In my consulting practice I work hourly. Other consultants will offer packages or work on an arbitrary "value" basis, but that doesn't align with my values. I'll tell you how many hours I think work will take, but you only pay for the time we use.
Who do you work with?
I work across all industries and businesses, and what makes me special is actually my cross-industry experience. That said, I don't think I'd work in the adult entertainment, gambling, hunting or gun spaces. If that's you, still feel free to reach out though and I can tap into my network to find someone for you.
What's your specialty?
My superpower as a digital marketing trainer and teacher is that of a generalist. I work across platforms, disciplines and practices, seeing the value and pitfalls of options, and comparing that against your business. I will always have one eye on your digital portfolio, and one eye on the business.
Think of it this way: most digital marketers are surgeons, specializing in one field like website design or ads. I'm like your family physician, your first point of contact to diagnose, solve or refer to a specialist.
What can't you do?
A lot, actually. First, you should know I no longer implement for clients - but don't let that scare you, I have a long roster of people who we can work with!
In terms of digital marketing though, there are definitely areas I'm not the best in. Top ones include public relations and crisis communications, Google and LinkedIn ads,
I really need help, but I can't afford your services. Do you work pro-bono?
I do, but on a rare, case by case basis. I've worked with many clients to find and rationalize budget though, which has delighted and surprised many. I usually reserve my pro-bono work though for special cases or marginalized businesses that could use the support to change the world.