Yes, social media campaigns
that delight and convert are possible.
"Social media campaign" is probably one of the most used and abused phrases in digital marketing.
A social media campaign is simply a consorted series of tactics to achieve a specific goal using social media channels.
So, what are your goals? What tools will you use? What tactics will you employ? That's where I come in, to design these with you.
Working from a standard framework of design and implementation, we'll dream up your campaign, explore the logistics of it and then make it happen. We'll make sure there's a proper measurement framework in place so you can tell, exactly, what worked and what didn't.
The usual process:
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You tell me about the platforms you currently have, what's worked, and what's not.
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Share with me your goals and hopes,
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We explore budget, timeline and realistic expectations,
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We begin to dream up what the campaign could look like,
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We document the whole process and campaign timeline,
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Decide how implementation will happen,
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Implement,
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Measure,
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Learn, and repeat.
The Investment
I believe in transparent pricing. While everything I do is uniquely quoted, campaign usually requires a minimum twelve hours of your time (with follow up support), and starts at $1750 CDN plus taxes. Again though, I typically work on an hour to hour basis, and do have a standard hourly consulting fee we can defer to.