Business for Good is Good for Business. Period.

What is a social enterprise?

A social enterprise is a business that provides a good or service while improving the wellbeing of people, communities, and areas. The two are simultaneous and inseperable. Many social enterprises, like mine, measure multiple bottom lines: profits, social impact, and environmental impact. 

My goal is to show all business owners all the amazing things that can happen when we become social enterprises.


My Social Enterprise Mission

Most social enterprises focus on one thing, like environmental impact or equity for communities. I focus on all.

My goal is to make social enterprise infectious and to convert private, for-profit businesses into active social enterprises.

I do this by sharing with my clients in my business how good and how easy it is to be a social enterprise.

In this context, an active social enterprise

  1. Tracks, monitors and aims to improve at least two bottom lines,

  2. Actively discloses being a social enterprise or business for good, and

  3. Is accountable in some way for their bottom lines and improvements.

My Social Impact

In my 4 years in business, I have provided a minimum of 80 hours of pro bono work per year to not-for-profits, charities, and low-income individuals who can't afford a consultant.

I donate all my time talking with any business owners on how to become a social enterprise and the requisite business planning.

I do volunteer speaking engagements with schools and youth on entrepreneurship.

Every year I have mandated anti-racism, decolonization, pro-reconciliation training.

I default to buying local (within 10km) for all products and services.

I utilize the services of a local virtual assistant also part of a traditionally marginalized group.

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I removed the use of paper business cards reducing waste. When others ask for my business card, I ask them to take a picture of the electronic card from my phone to theirs.

I moved over 90% of my processes to digital platforms to eliminate printing.

I decreased in-person meeting days to a maximum of two per week, eliminating commuting for 104 days out of the year.

I purchase locally as a default to decrease emissions from transportation.

I use less harsh cleaning chemicals and more natural ingredients to clean.

My Environmental Impact

My Financial Impact

I offer sliding scale payments to those who cannot or cannot fully afford a consultant.

I offer deferred payments with no interest or terms in response to the COVID pandemic.

I intentionally price services and products low compared to industry standards to remain accessible.

2% of all revenue is donated to Reconciliation Canada to support their work.

I actively donate each month to campaigns I support, like ongoing support for the Guelph Black Heritage Society and CMHA.

In 2021 I introduced the Campbell-Smith Queer Business Scholarship, a $500 scholarship for queer students pursuing college-level studies in business.

I also bank with a local credit union to support smaller organizations, as well as their efforts.


If this sounds like something you want to do

I encourage you to either purchase my book Just Good Business: A Practical Guide to Every Business Being a Business For Good here through Amazon.

Or give me a shout and let's chat!

© 2021 by Tim Campbell-Smith

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