Digital Marketing
Consulting & Training
How to Keep Up With All the Digital Marketing Changes
Authored November 2022 by Tim Campbell-Smith
Keeping up with all the changes to digital marketing could be a full time job - and
for some people, it is! But this isn't the reality for small business owners who need to
know what's new and what to do, quickly and efficiently.
That's why I've curated this list for you. I've run a business, been a teacher and
content creator - all at once - myself, so I know what it's like to be strapped for time!
So here's my list on ways to keep up with trends and changes in social media:
1. Twitter Lists
A Twitter list is like a mini curated newsfeed. Every time you come across a profile of
someone on Twitter who's tweeting about digital marketing (like me!) you can click their
profile and click "Add to list". If you don't already have a list, you can create one.
Note lists can be public or private, just for you!
2. Social media blogs.
Every single social media platform has a blog, and within that blog there's sections
or details on how to master marketing. You can bookmark and save them, or subscribe,
and visit them when you want updates! This is also where digital marketers go to get
the most up to date changes.
3. Events.
There are CONSTANTLY events going on. A solid Google search will bring up many. Personally, I prefer Eventbrite events for public interest.
4. Thought leader's social media channels.
There are lots of thought leaders posting about trends and changes on
social media. An easy way to find them is through a Google search or
YouTube, as you can see the number of subscribers. Some thought
leaders I personally love:
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Mari Smith
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Neil Patel
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Social Media Today
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SEO Journal
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Content Marketing Institute
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Me, obviously (links above)
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Social Media Examiner
5. Thought leader's newsletters.
Just like with social media, and the above names, get their newsletters! This way is a little more passive and comes straight into your inbox.
Final tip:
The key is to stay up to date on a scheduled, regular frequency. Commit to following someone or consuming new content on a weekly, monthly or quarterly basis!
