PEDMAC,

or

Protocol for Excellence in Digital Marketing Analysis and Communication

 

is a methodology for collecting, analyzing and communicating digital marketing data. A 7 step process, PEDMAC walks analysts, marketers and small business owners through a series of designed best practices in data visualization. The white paper also provides notes on continuing the excellence, and traps or pitfalls to watch out for.

White paper on data visualization
Training on Digital Marketing Analysis
Digital Marketing Analytics