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Why on earth do businesses hire digital marketing consultants?

Two reasons: problems and goals.

Generally speaking you either have a problem you don't know how to solve, or a goal you don't know how to achieve. Or, both.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

In business, we tend to have problems and goals.

In business we tend to have problems to solve and goals to achieve. An outside consultant is an objective third party to hear you out, isolate the problem or goal and develop a solution with you.

The difference with me is that I stay for the implementation. I then measure it with you and affirm our actions or provide a new course of action.

Some challenges are larger: like getting everyone enthusiastically on board with a new social media strategy and its implementation.

Other goals are smaller: like posting more.

Nothing is too big or too little with me.

While every business and organization is unique, it's generally a bad time to bring in a consultant (like me) when

1. There's a transition in leadership happening or about to happen.

2. The consultant doesn't have the experience or training to help.

3. You don't know why you're hiring a consultant (and you're hoping they magically solve the problem).

4. You're unable, or unwilling (for any reason, and there's lots of reasons) to put in your part of the work.

5. You've hired other consultants, and implemented nothing.

6. You're scared, nervous, or unwilling to share sensitive information.

While every business and organization is unique, it's generally a good time to bring in a consultant (like me) when

1. You can't, or don't want to, take on the time, energy and investment of an employee.

2. You need a temporary solution, on an as-needed basis.

3. You have a need for a specific skill set to solve a specific problem or achieve a goal.

4. You want an objective, outside, 3rd party opinion or review.

That's what I'm here for! Depending on your needs, check the links below:

Social Media Consultant for Small Business