You've taken the leap and you're in business...now where do you start on social media?!
When you're starting out in business, getting your online presence set up is definitely important. Social media takes time, so the more time you can put under your belt: the better. But where on earth do you start? Here's my workflow that I've developed with clients.
Do a business plan
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and/or
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Do a marketing plan
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Research what social media your competition uses
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Research what platforms your target audiences use
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Take notes on how your competitors use social media
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Decide which platforms you think* you might use
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Secure those platforms with the same username on each
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Set up each profile
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Compare your profiles to other's and fill in any gaps
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Post your social media handles on your website
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Research hashtags to use on each platform
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On one platform (and one platform only):
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Connect with and follow people in your industry
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Connect with and follow people in your geographic area
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Begin posting
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Begin engaging with others by liking, commenting and sharing
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On the next platform:
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Connect with and follow people in your industry
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Connect with and follow people in your geographic area
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Begin posting
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Begin engaging with others by liking, commenting and sharing
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On the third and final platform*:
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Connect with and follow people in your industry
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Connect with and follow people in your geographic area
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Begin posting
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Review: How do your profiles look compared to competitors?
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Begin engaging with others by liking, commenting and sharing
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Build the habit of posting all on your social channels consistently
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Build the habit of engaging consistently on all your channels
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Build the habit of posting and engaging consistently on all channels
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Experiment with an ad
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Post and engage more frequently as business grows
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Post and engage more frequently as following grows
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Experiment and play with options
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Continue and repeat as necessary
RESEARCH
TESTING
IMPLEMENTATION
MAINTENANCE
An important note: This is a lot of work at first. it gets easier and easier (I swear) until the thing that takes time is posting and engagement. So give yourself time, remember to take baby steps and perspective: this is just social media.
Intrigued by this, but need a little more or want to continue the conversation? Click my picture there or CLICK HERE to send me a message and keep the conversation going about starting out online.
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Feel free to also email me,