My Philosophy as a Digital Marketing Consultant
I want to hold space for the fact that when businesses and organizations work with me to grow their digital marketing, they're placing a colossal amount of trust, hope and faith in me. It has never been lost on me how much of a risk this is, so I want you to know about who I am and how I approach consulting so we're on the same page and so that you can place your trust in me as your digital marketing consultant.
My philosophy on consulting has a few tenets:
I am a kitchen table consultant.
A kitchen table consultant is someone who sits with you in your space, sees the world from your point of view, and works with you from there - like your kitchen table. I will never parachute in, tell you what to do, and leave. I'll always meet you where you're at, and if that's the kitchen table then I'll bring coffee.
Your business, your goals, your priorities, first.
I will always have ideas on how to grow or places we could go when improving your digital marketing, but it will always start with you. Whatever you tell me your goals or priorities are: I will start with you. You are driving this bus, I'm just holding the GPS (and maybe being the backseat DJ).
Data above all else (especially opinions).
A problem in marketing is that everyone has an opinion (because marketing is so public, and many think it just takes creative thinking), and a lot of opinions are lousy. I will always come back to data, research and evidence in my work as a way to ensure what we do *actually* works. Less guessing, more knowing.
Big impact, always.
Something I love about digital marketing is how interconnected things are: I will always keep an eye on the big picture so that any strategy, any tactic, any solution, has a bigger impact than just the thing we're working on. For example, if I'm working with you to come up with content ideas, I'll categorize ideas based on what's optimal for, say, ads and emails and social, etc.
People and ethics in all things.
Simply put, I want to grow businesses who care about people and the world and who do business ethically. I will also always, ALWAYS consider the people implications of our work: I won't just tell you to do something in digital marketing without figuring out who will do it and how it will get done, and will tailor my solutions accordingly.