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Influencer Marketing is fabulous: but a lot of work.

Tim Campbell Smith discussing influencer marketing

As trust declines in businesses, advertising, government and media, consumers are trusting each other more and more. This is the primary reason why influencer marketing is becoming so popular for businesses and organizations.

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But, influencer marketing comes with many hurdles, like

  • deciding who to work with,

  • how to approach influencers, 

  • what to expect from campaigns, and

  • how it will benefit your business.

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These are problems we solve so you can grow your social media with influencers.

The Usual Process:

Example of content created in influencer marketing

  1. We figure out why you're thinking about influencer marketing, and make sure your goals line up with outcomes. 

  2. We source and approach influencers to learn about them and their pricing. 

  3. Next, we decide how to engage them .

  4. We engage the influencer, who creates content and posts.

  5. After that, we maximize our efforts to get the most bang for our buck out of the entire social campaign.

  6. We measure what happened and make an action plan from there.

The Investment

I believe in transparent pricing. While everything I do is uniquely quoted, I will say an influencer marketing campaign starts at $500 + HST to work with me, plus whatever the influencer charges. ​Again though, I typically work on an hour to hour basis, and do have a standard hourly consulting fee we can defer to.

If you're unsure if influencer marketing is for you, you can CLICK HERE to download a free resource on influencer marketing and what business owners should know.

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