Business for Good is Good for Business. Period.

What is a social enterprise?

A social enterprise is a business that provides a good or service while improving the wellbeing of people, communities, and areas. The two are simultaneous and inseparable. Many social enterprises, like mine, measure multiple bottom lines: profits, social impact, and environmental impact. 

My goal is to show all business owners all the amazing things that can happen when we become social enterprises.

IMG_3528.jpg

Most social enterprises focus on one thing, like environmental impact or equity for communities. I focus on all. My goal is to make social enterprise infectious and to convert private, for-profit businesses into active social enterprises.

I do this by sharing with my clients in my business how good and how easy it is to be a social enterprise.

In this context, an active social enterprise

  1. Tracks, monitors and aims to improve at least two bottom lines,

  2. Actively discloses being a social enterprise or business for good, and

  3. Is accountable in some way for their bottom lines and improvements.

My Social Impact

In my 4 years in business, I have provided a minimum of 80 hours of pro bono work per year to not-for-profits, charities, and low-income individuals who can't afford a consultant.

I donate all my time talking with any business owners on how to become a social enterprise and the requisite business planning.

I do volunteer speaking engagements with schools and youth on entrepreneurship. I also volunteer as a pitch judge and mentor for an organization providing top-tier business training, peer mentorship, micro-financing, and ongoing business supports to at risk youth.

Every year I have mandated anti-racism, decolonization, pro-reconciliation training.

I default to buying local (within 10km) for all products and services.

I utilize the services of a local virtual assistant also part of a traditionally marginalized group.

I have a code of practice, guaranteed to all people in all of my work (read here).

IMG_2774.jpg
IMG_5395.jpg

My Environmental Impact

I removed the use of paper business cards reducing waste. When others ask for my business card, I ask them to take a picture of the electronic card from my phone to theirs.

I moved over 90% of my processes to digital platforms to eliminate printing.

I decreased in-person meeting days to reduce impact.

I purchase locally as a default to decrease emissions from transportation.

I use less harsh cleaning chemicals and more natural ingredients to clean.

My Financial Impact

I offer sliding scale payments to those who cannot or cannot fully afford a consultant.

I offer deferred payments with no interest or terms in response to the COVID pandemic.

I intentionally price services and products low compared to industry standards to remain accessible.

2% of all revenue is donated to Reconciliation Canada to support their work.

I actively donate each month to campaigns I support.

In 2021 I introduced the Campbell-Smith Queer Business Scholarship, a $500 scholarship for queer students pursuing college-level studies in business (more on that here)

I also bank with a local credit union to support smaller organizations, as well as their efforts.

IMG_3583.jpg